Paige Chadwick Joins AAA Arizona as Vice President of Marketing

Phoenix, Ariz. July 23, 2008 – AAA Arizona announces that Paige Chadwick has joined the auto club as vice president of marketing. In her new position, Chadwick will develop and deploy the club’s brand management strategy as well as the strategic marketing plans for each business line to ensure profit growth and expansion.  

Chadwick comes to AAA Arizona with more than 20 years of marketing experience. Most recently, she held the title of vice president of marketing strategy and research for Off Madison Ave, an integrated strategic communications agency located in Tempe, Ariz. She has also directed marketing at companies such as KPMG Peat Marwick LLP, NextStudent, Viewics, Peerless Group and International Banking Technologies.

“Paige brings the complete package to the job,” said Jim Lehrer, vice president of member experience & distribution for AAA Arizona. “Her wealth of experience and passion for the profession will enable her to make significant contributions to the marketing department and club as a whole.”

Originally from Texas, Chadwick holds a Bachelor of Science degree with honors in Advertising from the University of Texas at Austin. She also has taught senior-level advertising classes at the University of Texas at Arlington and has been a featured speaker on marketing topics for organizations such as the Arizona Small Business Association, the National Association for Women Business Owners and the National University Continuing Education Association.

AAA Arizona, the Arizona affiliate of AAA, provides automotive, insurance and auto travel services to nearly 800,000 Arizona members.  Annually, AAA’s Emergency Road Service responds to more than 450,000 calls for help on the streets and highways of the state as well as providing insurance, travel, and financial services to AAA members and motorists.  Since its founding in 1927, AAA Arizona has been a leading advocate for the safety and security of all travelers.